The operational layer that keeps a store compounding.

Speed is a revenue line. Every 100ms of load time moves conversion, and Google's Core Web Vitals gate your organic visibility on top. Most slow Shopify stores share one diagnosis: app script bloat plus media that was never engineered — twenty tags each "only" costing 80ms.

• Script audit with revenue attribution: every third-party tag justifies its milliseconds or gets deferred/removed
• Image and font engineering: responsive sizes, modern formats, preloads where they matter
• Theme-level fixes: render-blocking elimination, critical CSS, lazy patterns that don't hurt LCP
• A performance budget in CI so the next app install can't silently undo the work
• Monthly CWV monitoring on real-user data, not just lab scores

90+ Lighthouse performance is the floor on every store we build or maintain — and we publish the score with the client's name on it.

WCAG-aligned storefronts convert better for everyone — clearer focus states, real contrast, keyboard-navigable checkout paths. We remediate against WCAG 2.2 AA, and accessibility review is part of every build's definition of done, not an add-on invoice after a demand letter.

Conversion research

Before anyone redesigns anything, we find out what's actually happening: session replays and heatmaps read systematically, funnel analytics interrogated for the real leak, and voice-of-customer surveys that surface the objection your analytics can't see. Research output feeds the CRO testing program directly — every test starts with evidence.

The retainer model most agencies sell is a ticket queue with a logo. A support pod is different: named people, guaranteed capacity, a < 4-hour response SLA around the clock, and a backlog you control. The pod that fixes your theme bug on Tuesday is the same one building your Black Friday campaign in October — context never gets re-bought.

• Retained engineering and marketing capacity, sized to your calendar
• Continued development management — sprint planning, backlog grooming, and release management handled for you
• App stack audits: most stores we inherit shed 15–30% of app spend in the first quarter
• Back-office automation: order tagging, fulfillment routing, approval flows, and Shopify Flow builds
• Inventory and ops tooling that closes the gap between your store and your warehouse

It's 2026: the merchants winning right now run leaner teams doing more, because AI agents handle the repeatable work. We build that capability into your operation — and teach your team to run it, because an AI stack nobody understands is just a new vendor dependency.

• Catalog enrichment at scale: descriptions, attributes, and translations drafted by AI, reviewed by humans, shipped via API
• Support triage and draft-response systems that cut first-response time without robotic replies
• Content and creative pipelines where AI drafts and your brand voice decides
• Reporting agents that turn raw analytics into a Monday-morning brief
• Training: your team learns what to automate, what to review, and what still needs a human

Merchant education runs through everything we do — structured onboarding on your own store's architecture, playbooks your team keeps, and live working sessions. Teams we work with get more capable every quarter. That's the point.

Every engagement starts with a Sprint Week audit: technical, search, conversion, and operations reviewed in one pass, shipped as a sequenced 90-day roadmap with effort and impact estimates. It's a plan you can execute with us or without us — which is exactly why clients execute it with us.

Ongoing, everything rolls up to one revenue dashboard: what each service line shipped, what it moved, and what it costs — so "is this working?" is a question the data answers before you have to ask it.