SEO and paid growth that show up in revenue, not reports.

Most Shopify SEO fails because it starts with blog posts and ends with excuses. Ours starts where the revenue is: the catalog. Collections and product pages capture purchase-intent queries; content earns the queries one step earlier in the journey. The sequence matters more than the effort.

The sequence we run

• Weeks 1–2: technical foundation. Crawl the store, fix indexation, canonical, and faceted-URL waste, repair structured data, and get Core Web Vitals passing — so everything published after actually gets crawled and ranked
• Weeks 2–4: catalog architecture. Rebuild collection structure against real search demand: the collections buyers search for, not the ones the org chart produced
• Weeks 4–8: money pages. Collection copy, PDP enrichment via metafields, and internal linking that concentrates authority where transactions happen
• Week 6 onward: content engine. Comparison, use-case, and question content mapped to the queries your buyers ask before they buy — every piece linked into the catalog

That's why our engagements show first movement in weeks, not quarters: the first round of optimizations is live inside 30 days — technical fixes, rebuilt collections, and the first money pages shipped, not sitting in a slide deck. Precision is speed: no waiting on a 40-page audit nobody implements — fixes ship the same week they're found.

When your catalog has structure — ingredients, materials, use-cases, compatibilities, locations — that structure is a search-demand map. Programmatic SEO turns it into pages at scale: built on metaobjects and templated OS 2.0 sections, so five hundred pages are as maintainable as five.

• Use-case and audience collections ("for X", "best Y for Z") generated from structured attributes
• Comparison and alternative pages that capture high-intent switchers
• Variant, flavor, and specification pages where search volume justifies them
• Unique data on every page — reviews, specs, real answers — never spun boilerplate

The line we never cross: every generated page has to deserve its ranking. Thin doorway pages get stores filtered out of Google and out of AI answers alike. If a page template can't be genuinely useful at scale, we don't ship it.

And we don't just sell this playbook — we run it on our own storefronts, including our house brand Curated Sense, before any client sees it. Every programmatic pattern we deploy has already survived contact with a real catalog we own.

A specialty food brand on Shopify, starting from zero organic presence. No rankings, no content, order flow entirely dependent on paid and social. The brief: build an organic channel that produces orders, not traffic charts.

What we did

• Technical cleanup and collection architecture rebuilt around how people actually search for the category
• A blog engine mapped to buyer-intent questions — recipes, pairings, and use-cases that each link into purchasable collections
• Structured data across products and articles so listings earned rich results
• Internal-link concentration from every published piece back to money pages

What happened

Organic went from zero orders to a 45-order month, and kept compounding — the store now peaks at 10-order days from organic alone. Same store, same products; the difference was catalog architecture plus content with purchase intent, shipped week after week. That's what "SEO creates revenue" means in practice: a channel that keeps producing after the invoices stop.

More client work →

ROAS is the most expensive metric in ecommerce: it hides shipping, discounts, and COGS, so a "4x" campaign can quietly lose money while a 2.5x one prints it. We manage Google, Meta, and TikTok against contribution margin per order — budgets move weekly based on what each campaign actually adds to your P&L.

• Feed engineering first: titles, attributes, and supplemental feeds that make Shopping and catalog ads win before bidding gets clever
• Creative testing as a system — hooks, angles, and formats versioned and scored, not guessed
• Landing alignment with the CRO program so bought clicks land on pages built to convert them
• Server-side tracking and GA4 wired so attribution survives iOS and ad-blocker reality

Funnels & CRO

Most CRO agencies optimize conversion rate in isolation and miss half the equation. We optimize revenue per visitor (RPV) — the metric that balances conversion rate against average order value, so a "winning" test can't quietly shrink your carts. Landing systems and A/B programs run on real statistical discipline — tests sized to your traffic, ended when they're conclusive, and archived so the same idea never gets tested twice. PDP-to-checkout is where most Shopify stores leak; it's where we test first.

Email & SMS lifecycle

Klaviyo flows built as a revenue system: welcome, browse and cart abandonment, post-purchase, and winback, with segmentation that respects deliverability. Lifecycle regularly carries 25–40% of revenue for mature stores — it's the cheapest growth you own.

AI search optimization (AEO/GEO)

Buyers increasingly ask ChatGPT, Claude, and Perplexity what to buy. We make your brand the answer: entity-consistent brand facts across the web, structured data models can parse, quotable claims with sources, and content shaped for the questions AI actually gets asked. It's 2026's version of ranking #1 — and most of your competitors haven't started.